The portability of the book, like that of the easel-painting, 
added much to the new cult of individualism.

The uniformity and repeatability of print created the “political 
arithmetic” of the seventeenth century and the 
“hedonistic calculus” of the eighteenth.

The typographic logic created “the outsider,” the alienated 
man, as the type of integral, that is, intuitive and 
irrational , man.

Cervantes confronted typographic man in the figure of Don 
Quixote.

Typographic man can express but is helpless to read the 
configurations of print technology.